The Body Shop is the original ethical beauty brand. It was founded in 1976 in Brighton, England, by Dame Anita Roddick, who pioneered the brand to sell naturally-inspired beauty products with a unique point of view; a rejection of traditional beauty ideals, and a foundational belief that business can be a force for good.

This ethos is still the brand’s driving force. Seeking to make a positive difference in the world by offering cruelty-free products for men and women, including makeup, skincare, haircare, fragrances and gifts, packed with raw, natural, and powerful ingredients that are produced ethically and sustainably.