Founded in 2010, búl (pronounced like hull) is an Australian designed womenswear label across thoughtful and timeless collections inspired by travel.

Worldly exploration is pivotal, with season-less collections culminating through the lived experience of búl designer Virginia Martin. Landscape, architecture, people and culture inspire tonal palettes, textural silhouettes and bold textiles across natural fabrications with an intentionally sustainable focus.

Through a thoughtful approach to contemporary womenswear, búl has carved a signature style within the industry with core values in innovative Australian design that is environmentally conscious, crafted to last beyond the season and continues to stay true to the label’s considered and timeless aesthetic.